- November 14, 2025
How I Use AI to Supercharge Creativity at The Digital Duo & Co.
- By: Zoe Hipel
ChatGPT: My Brainstorm Partner
AI isn’t here to replace creativity; it’s here to amplify it.
At The Digital Duo & Co., I use artificial intelligence as a creative partner, not a shortcut. From brainstorming ideas to building design foundations, these tools help me move faster, explore more, and focus on what matters most: strategy and storytelling.
Think of ChatGPT as my virtual creative collaborator. I use it to kickstart ideas, refine messaging, and explore multiple directions before diving into execution. Whether I’m developing a tone of voice for a new brand, mapping a content strategy for a campaign, or drafting early headlines for a website, ChatGPT helps me think more widely and more sharply. It’s like having a copy strategist in the room, one that never runs out of energy.
Relume: Wireframes That Spark the Build
For website projects, I turn to Relume when I need a quick structural starting point. It helps me generate clean, user-friendly wireframes that give me a head start on layout and flow before bringing the vision to life in Figma or Webflow. These AI-generated frames save hours of setup time while keeping the user experience at the forefront.
From there, I layer in my own design language, brand colours, typography, and UX decisions to make the experience feel intentional and human.
“AI doesn’t replace creativity, it expands it.”
AI as an Extension of Creativity
AI tools don’t define my work; they accelerate it. They help with the technical, repetitive, and exploratory steps, so I can focus on crafting designs that feel like the brands behind them.
At The Digital Duo, AI has become an integral part of the creative workflow, streamlining the process of evolving ideas from concept to execution. It’s the balance between innovation and intuition that makes every project more dynamic, efficient, and inspired.